The Marketing Tool That Does It All

  Too many practices unknowingly have gaps in their marketing strategy. The main problems are that they focus too much time to online marketing AND too much effort on chasing strangers trying to convince them that their practice is the best one in town. They are ignoring offline prospects and they are ignoring the very people…

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The Why & How Of Newsletters, Part 2

The last article I wrote focused on the “why” of newsletter marketing ; Why you absolutely need a patient newsletter. Today, I’m going to focus on the “how” of newsletter marketing. I’ll show you the best practices you need to follow so your newsletter does it’s job instead of coming across as a spammy sales pitch.…

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The Why & How Of Newsletters, Part 1

In this post I”m going to focus exclusively on the “why” of newsletter marketing. It’s a very important topic and one that too few small businesses, practices, really hear about. It’s a subject that I feel very passionately about because I know how important it is to the long term ease and success of your…

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Warning: You Have Holes In Your Marketing Plan

I’ve been helping chiropractors and audiologists build their practices for almost 10 years. In that time I’ve spoken with practice owners from around the world and have seen first hand some troubling trends in their marketing. Many of the practice owners I’ve spoken with have large holes in their marketing strategy due to incomplete information.…

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Sometimes You Have To Ignore What Others Think

A while ago I got into a fairly heated debate in one of my LinkedIn Groups about the proper way to create a newsletter and implement a newsletter marketing strategy. The person I was debating with had very different ideas about the best way to create and use newsletters. It was actually kind of fun…

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Your Time Is Precious, Are You Wasting It?

A friend of mine, who has been a nurse for 22 years, just got promoted to a managerial position in the nursing home she works at. As part of her new duties she is responsible for making sure her unit is up to date on all state and federal regulations as well as oversee staffing…

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The 2 “R’s” You Need For Long Term Practice Success

For long term success, all businesses need to focus on the 2 R’s (no, not rest and relaxation, though that is important too) I mean retention and referrals. If you keep the patients you already have coming back to you over and over again AND  you are continuously reaching out to new patients, you will have a thriving…

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The Shocking Truth About Experts

According to Merriam-Webster the definition for “expert” is – “having or showing special skill or knowledge because of what you have been taught or what you have experienced”.  Over the years I’ve listened to and learned from many experts. It quickly become clear that many of the successful people I turned to for advice had…

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3 Golden Rules For Maximizing Patient Retention & Referrals

    It’s business 101 – it’s much less expensive and much easier to sell a product or service to an existing customer than it is to get a new customer. What I don’t understand is why such a basic tenet is overlooked so often. I guess it’s because there are more businesses that sell…

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Why Newsletter Marketing May Not Be Right For You

Notebook with Tools and Notes About Key to success

Newsletters aren’t the right option for every practice. That may sound odd coming from me since I run a business that creates customized patient centered newsletters for audiology and chiropractic practices to send out to their patients each month.  But one thing I try to make clear to all clients and potential clients — our newsletter service…

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